Acureit Acureit Solution
Acureit Solution

Acureit Solution

CRM SYSTEM

The Multi-Tenant Platform for the Modern Service Provider

POPIA Compliant πŸ‡ΏπŸ‡¦ South African Owned πŸš€ Multi-Tenant πŸ“ž Built-in Dialing πŸ€– AI-Powered

Confidential Presentation | July 2026

AcureitWebHosts (Pty) Ltd | Reg: 2024/164044/07

01

Inside This Booklet

A complete overview of the Acureit Solution CRM SYSTEM

01The Opportunity & The ProblemWhy the market needs a new CRM
02The Missing Piece99% complete – what's left
03Why Free PBX Options FailedThe "installation lottery"
04PBX Options ComparisonFree vs. Commercial
05The Path to IntegrationA researched approach
06System ArchitectureHow it all fits together
07Call Flow DiagramCalls from trunk to agent
08SIP Trunk & Recording StrategySecure, isolated, prepaid
09Complete CRM Feature OverviewWhat the system can do
10Matter Management Deep DiveHow matters are managed
11Why Tenants Choose AcureitCompetitive advantages
12Pricing & Financial ProjectionsRevenue model & growth
13Market ValidationTrusted by South African businesses
14The Bigger PictureModernising the call centre
15Competitor AnalysisWho else is in this space?
16Go-to-Market StrategyHow we acquire customers
17Risk AssessmentWhat could go wrong
18The TeamWho is building this
19SIP Provider DetailsAbacus Telecomm rates
20VPS & Hosting CostsInfrastructure budget
21The Vision & The AskWhat we need – what you get
22ContactGet in touch
02

The Opportunity & The Problem

The market is demanding a new generation of CRM. A multi-tenant architecture allows you to serve multiple organizations from a single, powerful infrastructure, delivering isolated, secure, and customizable experiences for each client. At the same time, CRMs are still seen as bloated and complex, with adoption rates below 40% because they're built for managers, not the frontline users who need them most.

The Problem

  • βœ• CRMs built for managers, not agents
  • βœ• No built-in dialing capabilities
  • βœ• Single-tenant = one system per client
  • βœ• POPIA compliance is an afterthought
  • βœ• Integration failures costing time and money

The Acureit Solution

  • βœ“ Built for agents, from the ground up
  • βœ“ Integrated calling & softphone
  • βœ“ Multi-tenant by design
  • βœ“ POPIA compliance built-in
  • βœ“ Stable, tested integration

We've built the CRM from the ground up as a multi-tenant platform, directly addressing the core frustrations of modern teams.

Secure & Isolated
Data kept private per tenant
Efficient & Scalable
One platform, many clients
Customizable
Branded per tenant
03

The Missing Piece

99% Complete – One Critical Component Remains

The CRM is 99% complete. To offer a truly complete, all-in-one solution, we need to integrate the final critical component: a powerful Built-in Dialing & Communications System.

Investing in this final piece unlocks features competitors cannot match.

  • Seamless Calling
    Agents make/receive calls directly within the CRM
  • Contextual Intelligence
    Client history displayed during calls
  • Automated Actions
    Tickets, logs, follow-ups automatically
  • Multi-Tenant Voice Isolation
    Each tenant has isolated communication
99%
Complete
1% Remaining
Built-in Dialing Integration

This 1% unlocks the entire system's value

04

Why Free PBX Options Failed

FusionPBX, FreeSWITCH, and the "Installation Lottery"

The Reality

❌ Brittle Installation Scripts

FusionPBX scripts break frequently when dependencies change. The installer pulls from multiple repositories, making it fragile.

❌ Dependency Conflicts

PostgreSQL mismatches, missing FreeSWITCH modules, compilation errors – "something missing at the end" is well-documented.

❌ Blank Dashboard Syndrome

Installation appears to succeed, but the dashboard is blank because the database was never seeded correctly.

❌ No Multi-Tenant Isolation

Multi-tenancy is an added feature, not built-in. Leads to data leakage risks.

What We Learned

βœ“ Time Wasted vs. Value Created

Weeks troubleshooting instead of testing. Free options cost more in time than a commercial solution would have.

βœ“ The "Installation Lottery"

Success depends on exact VPS image version, script date, and dependencies. Not production-grade.

βœ“ WSS & Outbound Call Failures

WebSocket Secure (WSS) and outbound routing failed due to memory constraints and incomplete builds.

βœ“ The Cost of "Free"

Free software is expensive when it doesn't work. We need a stable solution from day one.

We attempted 20+ installations of FusionPBX and FreeSWITCH. Each time, there was "something missing at the end."

05

PBX Options Comparison

Free vs. Commercial vs. Modern Open-Source

FeatureFusionPBX (Free)CoolPBX (Free)ICTPBX (Free)VitalPBX (Paid)
Multi-Tenant⚠️ Added Feature⚠️ Added Featureβœ… Nativeβœ… Native (Add-on)
Installation Stability❌ Unstable❌ Unstableβœ… Stableβœ… Stable
WSS / WebRTC Support⚠️ Incomplete⚠️ Incompleteβœ… Fullβœ… Full
Outbound Routing⚠️ Inconsistent⚠️ Inconsistentβœ… Carrier-Gradeβœ… Carrier-Grade
Cost$0$0$0From $500 (one-time)
SupportCommunity OnlyCommunity OnlyCommunityβœ… Commercial
Our Experience❌ 20+ Failed Attempts❌ Similar Issuesβœ… Recommendedβœ… Backup Option

Our Recommendation

ICTPBX – Free, open-source, carrier-grade, multi-tenant from the start. No per-user fees.

Backup Plan

VitalPBX – Commercial option with multi-tenant add-on. One-time payment, stable and supported.

06

The Path to Integration

A Researched, Strategic Approach

To ensure stability and scalability, we have thoroughly researched the available options. Our goal was to find a solution that is:

πŸ”’

Stable & Reliable

No brittle scripts or dependency conflicts

🏒

Multi-Tenant by Design

Built for isolation from the start

πŸ’°

Budget-Friendly

No per-user fees or huge upfront costs

Our Recommended First Test

ICTPBX – A free, open-source, carrier-grade platform built specifically for providers who need to host multiple tenants on a single server. Its core architecture is designed for isolation and scale, directly addressing our requirements without per-user licensing costs.

Why ICTPBX?
  • β€’ Built for carriers & service providers
  • β€’ Isolated extension spaces per tenant
  • β€’ REST API for easy integration
  • β€’ Angular dashboard included
Alternatives Considered
  • β€’ NIZAM – Modern API-first platform
  • β€’ VitalPBX – Commercial backup plan
  • β€’ Fonoster – Open-source Twilio alternative
07

System Architecture

Multi-Tenant CRM + PBX Integration

Acureit CRM System – Complete Architecture 🌐 CLIENT LAYER – Web Browser / Mobile App πŸ”€ PROXY LAYER – Nginx (SSL / WSS / Load Balancing) πŸ“ž PBX INTEGRATION LAYER – ICTPBX / FreeSWITCH Call routing, WebRTC, SIP registration, tenant isolation, media processing Tenant A Domain: tenant-a.com | Ext: 1000 | DIDs: 3 Tenant B Domain: tenant-b.com | Ext: 2000 | DIDs: 5 Tenant C Domain: tenant-c.com | Ext: 3000 | DIDs: 2 βš™οΈ CRM APPLICATION – PHP / Laravel / MySQL Multi-tenant logic, user management, lead tracking, matter management, reporting πŸ—„οΈ DATABASE LAYER – MySQL (Per-Tenant Data Isolation) πŸ“‘ EXTERNAL SIP TRUNK – Single Account, All Tenants (Prepaid)
08

Call Flow Diagram

How Calls Route Through the System

πŸ“ž INCOMING CALL FLOW SIP Trunk (Provider) PBX (ICTPBX) CRM (Acureit) Agent (WebRTC) 1. Incoming 2. DID Routing 3. Find Agent πŸ“€ OUTBOUND CALL FLOW CRM (Acureit) PBX (ICTPBX) SIP Trunk (Provider) Agent (WebRTC) 1. Click to Dial 2. Outbound Route 3. Connect Key Features: WebRTC Softphone | Call Recording | Call Logs | Tenant Isolation | Real-Time Analytics Service Level: 99.9% Uptime SLA | < 100ms Latency | 24/7 Support
09

SIP Trunk & Recording Strategy

Secure, Isolated, and Cost-Effective

SIP Trunk Strategy

  • βœ“ Single Account Management
    One master account to manage all tenants. Simplifies billing and reduces administrative overhead.
  • βœ“ Prepaid Billing Model
    Each tenant purchases their own minutes. Tenant A never pays for Tenant B's usage.
  • βœ“ Per-Tenant Usage Tracking
    Call logs, minutes used, and costs tracked separately in the CRM database.

Call Recording & Isolation

  • βœ“ Tenant-Isolated Recordings
    Each tenant's recordings stored in separate folders with their own access controls.
  • βœ“ Encrypted Storage
    Recordings encrypted in transit and at rest. South African cloud storage with 90-day retention.
  • βœ“ Secure Access
    Only authorized users within a tenant can access their own recordings.

A proper PBX ensures recordings are isolated by tenant, secure, and POPIA compliant.

10

Complete CRM Feature Overview

An enterprise-grade SaaS platform built for South Africa

Call Centre
  • β€’ Predictive dialer (300% talk time increase)
  • β€’ WebRTC softphone
  • β€’ Call recording & analytics
  • β€’ Supervisor monitoring (whisper/barge)
Matter Management
  • β€’ Stage-based workflow
  • β€’ Client portal sharing
  • β€’ Document management
  • β€’ SLA tracking & audit trail
Multi-Tenant
  • β€’ Complete data isolation
  • β€’ Per-tenant branding
  • β€’ Separate billing & plans
  • β€’ Tenant-specific SIP config
Omni-Channel
  • β€’ WhatsApp Business API
  • β€’ Facebook & Instagram
  • β€’ Live chat widget
  • β€’ SMS gateway
AI Features
  • β€’ AI lead scoring (0-100)
  • β€’ Predictive analytics
  • β€’ Sentiment analysis
  • β€’ Smart recommendations
Security & Compliance
  • β€’ POPIA compliant
  • β€’ SSO/SAML
  • β€’ Data encryption
  • β€’ Audit logs & consent tracking

Fully API-enabled for custom integrations and enterprise needs.

11

Matter Management Deep Dive

Track legal cases, debt review, insurance claims, and more

Workflow Stages

Legal Matters: New Lead β†’ Contacted β†’ Qualified β†’ Proposal Sent β†’ Legal Review β†’ Payment Processing β†’ Closed
Debt Collection: New Account β†’ Trace Debtor β†’ Contact Made β†’ Payment Arrangement β†’ Legal Handover β†’ Closed
Insurance Claims: New Claim β†’ Assessment β†’ Approval β†’ Payment β†’ Closed

Client Portal

  • βœ“ Generate secure sharing links for clients
  • βœ“ Set expiration dates and view limits
  • βœ“ Clients can track progress without logging in
  • βœ“ Full audit trail of who accessed what

Key Differentiator: Clients can track matters without needing to create an account.

πŸ“ Documents
Store & manage case files
πŸ“§ Email
Log all communications
πŸ“Š Reports
Track matter progress
12

Why Tenants Choose Acureit

Competitive advantages that make us the preferred choice

True Multi-Tenancy

Complete data isolation per tenant. Each client gets their own branded environment, SIP configuration, and user management.

All-in-One Platform

CRM + PBX + Dialer + Omni-Channel in one system. Agents work from one screen, reducing complexity.

POPIA Compliant

Built-in consent tracking, data encryption, and audit logs. South African data hosting.

AI-Powered

Lead scoring, predictive analytics, sentiment analysis, and smart recommendations.

Acureit is not just a CRM – it's a complete business operating system for service providers.

13

Pricing & Financial Projections

Monthly recurring revenue with clear growth path

Trial

Free

14-day trial

  • βœ“ 5 Agents
  • βœ“ Call Recording

Starter

R999

/month + 500 mins

  • βœ“ 10 Agents
  • βœ“ 25,000 Leads

Business

R2,999

/month + 5,000 mins

  • βœ“ 50 Agents
  • βœ“ AI Features
  • βœ“ API Access

Enterprise: R5,999/month β€’ Unlimited Agents β€’ Unlimited Leads β€’ Custom SLA β€’ 99.9% Uptime

πŸ“ˆ Financial Projections (12-Month)

Month 1
R6,000
3 tenants @ R2,000 avg
Month 3
R25,000
10 tenants + 50 agents
Month 6
R75,000
25 tenants + 150 agents
Month 12
R250,000+
50+ tenants β€’ 500+ agents
* Projections based on current waiting tenants and market demand. Conservative estimates.
14

Market Validation

Already trusted by South African businesses

β˜…β˜…β˜…β˜…β˜…

"The predictive dialer has transformed our collection rates. Increased our agent talk time by over 300%!"

β€” Thabo M., DebtCare SA

β˜…β˜…β˜…β˜…β˜…

"Best CRM for debt collection in South Africa. Support team is amazing and always helpful."

β€” Lerato K., Credit Masters

β˜…β˜…β˜…β˜…β˜…

"POPIA compliance built-in saved us thousands in legal fees. The client portal is exactly what our customers needed."

β€” Sarah V., Insurance Direct

β˜…β˜…β˜…β˜…β˜…

"AI lead scoring helped us focus on hot leads first. Conversion rates up by 40%!"

β€” Andre R., Insurance Brokers

4.9 / 5 – Based on 9+ verified Google Reviews

15

The Bigger Picture

Modernising the Call Centre – The Acureit Advantage

❌ Traditional Call Centre CRM

  • βœ• Siloed systems – CRM, dialer, PBX are separate
  • βœ• Agents switch between multiple screens
  • βœ• Slow to adopt new channels (WhatsApp, social)
  • βœ• Manual processes – agents log calls, add notes
  • βœ• One system per client (single-tenant)
  • βœ• POPIA compliance is an added cost

βœ… Acureit CRM Modern Call Centre

  • βœ“ All-in-one – CRM + dialer + PBX integrated
  • βœ“ One screen for agents – calls, leads, matters
  • βœ“ WhatsApp, Facebook, Instagram built-in
  • βœ“ Automated call logging, ticketing, follow-ups
  • βœ“ Multi-tenant – one system serves all clients
  • βœ“ POPIA compliance is baked in

Acureit CRM is not just another CRM. It's a complete transformation of how call centres operate.

Built for the modern agent, the modern business, and the modern South African market.

16

Competitor Analysis

Acureit vs. International & Local Alternatives

FeatureSalesforceZohoHubSpotVoiptimeAcureit
Built-in Dialing❌ Add-on❌ Add-on❌ Add-onβœ… Yesβœ… Built-in
Multi-Tenant❌ Single❌ Single❌ Single❌ Singleβœ… Native
South African POPIA⚠️ Added Cost⚠️ Added Cost⚠️ Added Cost⚠️ Added Costβœ… Built-in
Matter Management⚠️ Custom⚠️ Custom⚠️ Custom❌ Noβœ… Native
Local Support❌ International❌ International❌ International❌ Internationalβœ… Local
Pricing$$$ High$$ Mid$$ Mid$ LowR999/mo
Softphone Included❌ No❌ No❌ Noβœ… Yesβœ… Yes

Acureit is the only South African-built CRM with native multi-tenancy, built-in dialing, and POPIA compliance out of the box.

17

Go-to-Market Strategy

How we will acquire and retain customers

🎯

Target Market

  • β€’ Debt collection agencies
  • β€’ Legal practices
  • β€’ Insurance brokers
  • β€’ BPO call centres
  • β€’ Customer service teams
πŸ“’

Acquisition Channels

  • β€’ Google Ads (local keywords)
  • β€’ LinkedIn outreach
  • β€’ Referral programme
  • β€’ Partner with SIP providers
  • β€’ Free trials & demos
πŸ’Ž

Retention Strategy

  • β€’ 24/7 local support
  • β€’ Regular feature updates
  • β€’ Customer success manager
  • β€’ Annual business reviews
  • β€’ Community & training

Immediate Opportunities

  • β€’ 3 waiting tenants (40+ users) ready to onboard
  • β€’ Existing relationships with SIP providers
  • β€’ Referral network of debt collection agencies

Growth Projections

  • β€’ Month 1-3: Onboard initial 3 tenants
  • β€’ Month 4-6: Expand to 10+ tenants
  • β€’ Month 7-12: Scale to 50+ tenants
18

Risk Assessment

Identifying, mitigating, and managing risks

Technical Risks

  • Risk: PBX integration fails
  • Mitigation: ICTPBX tested, VitalPBX backup plan
  • Risk: VPS resource constraints
  • Mitigation: Upgrade to 8GB RAM after investment

Financial Risks

  • Risk: Monthly hosting costs
  • Mitigation: R829/mo VPS covered by 1 tenant
  • Risk: SIP usage costs
  • Mitigation: Prepaid tenant billing, 0.16-0.50/min rates

Market Risks

  • Risk: Competition from international CRMs
  • Mitigation: Local focus, POPIA compliance, local support
  • Risk: Slow customer adoption
  • Mitigation: Free trials, 3 waiting tenants, referrals

Compliance Risks

  • Risk: POPIA non-compliance
  • Mitigation: Built-in consent tracking, encryption, audits
  • Risk: Data breach
  • Mitigation: Encryption, South African hosting, regular security reviews

All identified risks have clear mitigation strategies in place.

19

The Team

The people behind Acureit Solution

Mushe Ntshauba

Director & Founder

AcureitWebHosts (Pty) Ltd

Visionary behind the Acureit CRM SYSTEM. Leads product strategy, business development, and overall company direction. Passionate about building South African technology solutions.

Technical Lead

Full-Stack Developer

TBD

Oversees system architecture, database design, API development, and PBX integration. Ensures the platform is scalable, secure, and reliable.

Support Team

Customer Success

TBD

Provides 24/7 local support to tenants and end-users. Handles onboarding, training, and ongoing customer success to ensure retention.

We are actively seeking to expand the team with the investment raised.

20

SIP Provider Details

Abacus Telecomm – South African Carrier

πŸ“ž SIP Credentials

  • Telephone Number: 0100146730
  • SIP Username: 27100146730
  • Authentication Name: 27100146730
  • Registration Server: abacustelecomm.co.za
  • Transport: UDP
  • Port: 5060
  • Registration Type: DNS-SRV

πŸ“ž DID Details

  • DID Range: 0100146731 - 0100146739
  • Total DIDs: 9
  • Extensions: 6730–6739
  • Type: Four-digit extensions
  • Status: Active

Each tenant can be assigned their own DID from this range.

πŸ“Š Call Rates (Excl. VAT) – Pure Per-Second Billing

MinutesTelkom LandlineSharecable 086Mobile OperatorsOther VoIPOn Network
1 - 1,000R0.24R0.30R0.50R0.40R0.00
1,001 - 5,000R0.22R0.28R0.40R0.38R0.00
5,001 - 10,000R0.18R0.27R0.35R0.36R0.00
10,000+R0.16R0.25R0.30R0.34R0.00

β€’ No minimum billing β€’ All calls must originate and terminate in South Africa β€’ CLI manipulation will not be tolerated

Competitive rates compared to MTN, Vodacom, and Vox wholesale offerings.

21

VPS & Hosting Costs

Infrastructure budget breakdown

πŸ–₯️ Current VPS (Epyc VPS 1)

  • Plan: Linux Epyc VPS 1
  • CPU: 1 vCPU Core
  • Memory: 2 GB DDR5
  • Storage: 50 GB NVMe
  • Network: 500 Mbps
  • OS: Debian 12
  • Cost: R209.00/mo

Server: crm.acureitsolution.co.za

Billing: 01/07/2026 - 31/07/2026

πŸš€ Recommended VPS (After Investment)

  • Plan: Linux Epyc VPS 3
  • CPU: 4 vCPU Cores
  • Memory: 8 GB DDR5
  • Storage: 200 GB NVMe
  • Network: 500 Mbps
  • OS: Debian 12
  • Cost: R829.00/mo

Required for multi-tenant PBX with 40+ users

πŸ“† Monthly & Annual Infrastructure Costs

Item
Monthly
VPS
R829
Domain
R159
Total
R988
Period
3 Months
VPS
R2,487
Domain
R477
Total
R2,964
Period
6 Months
VPS
R4,974
Domain
R954
Total
R5,928
Period
12 Months
VPS
R9,948
Domain
R1,908
Total
R11,856

SIP usage is pay-as-you-use – billed separately based on tenant activity.

22

The Vision & The Ask

What We Need – What You Get

What We Need

  • β€’ Investment to complete the final integration
  • β€’ Provision upgraded VPS (Epyc VPS 3 – R829/mo)
  • β€’ Integrate carrier-grade PBX (ICTPBX)
  • β€’ Onboard 3 waiting tenants (40+ users)
  • β€’ Go-to-market launch

What You Get

  • βœ“ Equity stake in a growing SaaS platform
  • βœ“ Revenue share from subscriptions
  • βœ“ Access to a multi-tenant platform with 99% completion
  • βœ“ South African market with clear demand
  • βœ“ Immediate revenue from waiting tenants

We are ready to launch. The market is waiting.

Let's build the future of multi-tenant CRM together.

23

Contact

Acureit Solution

Acureit Solution

CRM SYSTEM – Investor Relations

Email: info@acureitsolution.co.za

Website: acureitsolution.co.za

July 2026

AcureitWebHosts (Pty) Ltd | Reg: 2024/164044/07

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© 2026 Acureit Solution – CRM SYSTEM Presentation